Maximiliano Avendaño RincónDesign Systems | Design Engineer | Product Designer

I design systems,
I build products.

I bridge business, design, and engineering. I define product direction and orchestrate AI tools to turn ideas into working software.

Work

Selected work.

Systems, products, and tools I conceived, designed, and built to solve real problems.

12 projects
Ávila Design System: project preview 1
Figma · React · Storybook

Ávila Design System

An independent design system, from Figma variables to React components.

I built Ávila with design tokens, typed components, and Storybook documentation for two brands in both light and dark modes.

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Comando: project preview 1
macOS · Windows

Comando

A terminal built around a conversation.

I designed and developed Comando to make it easier to follow each instruction, inspect the result, and choose what to do next.

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A selection of Design System for Claro interface components
Figma · React · Storybook

Design System for Claro

The design system for Claro Chile and VTR.

I lead its development from the ground up, from token architecture and React components to Storybook documentation.

View project
Bardo Desktop: project preview 1
macOS · Windows · On-device transcription

Bardo Desktop

Recordings you can read, listen to, and search.

I designed and built Bardo to transcribe audio locally on Mac and Windows, then return to any phrase with its context intact.

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Bardo: project preview 1
Discord · Web · Mobile

Bardo

Documents, meetings, and tasks in Discord.

I designed and built a Discord Activity to prepare meetings, capture decisions, and track tasks right from the channel.

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A selection of Design System for Cencosud interface components
Figma

Design System for Cencosud

The design system I worked on for Cencosud.

I created and maintained its Figma library, including variables, components, variants, and usage documentation.

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My journey

From communication
to design and code.

My background spans communication, customer experience, product design, and development. That perspective helps me understand business problems, design solutions, and work with engineers to build them.

View my résumé
  1. Jan 2026 – PresentSantiago, Chile · Hybrid

    Claro Chile S.A.

    Design System Specialist

    I lead the Claro Chile Design System from the ground up: Figma variables and components, multi-brand token architecture, React implementation, and Storybook documentation.

    View project: Design System for Claro

  2. Jan 2023 – Dec 2025Santiago, Chile

    EPAM NEORIS

    UX/UI Designer → UI Specialist

    Client: Cencosud.

    I designed fintech, SaaS, and retail products for Cencosud. My work evolved from UX/UI design toward design systems and tools that connect Figma with implementation.

    View project: Design System for Cencosud

  3. Jan 2020 – Dec 2022Santiago, Chile

    CorreosChile

    CX Analyst

    I analyzed inquiries and complaints across digital channels to identify service problems and propose customer experience (CX) improvements.

  4. May 2017 – Dec 2019Caracas, Venezuela · Remote

    Idea Colombia, S.A.S.

    Community Manager → Social Media Manager

    I managed content and campaigns for De’Longhi, AirOn, Ariston, and LG Studio, from planning posts to analyzing results.

  5. May 2016 – May 2017Caracas, Venezuela

    Efecto Cocuyo

    Multimedia Journalist

    I produced news content in writing and video to explain complex topics and adapt them to digital channels.

Education and
certifications.

Nov 2023

Front-End Development Essentials

Universidad de Chile

Dec 2022 – May 2023

UI Design, UX Design, and UX Writing

Udemy

Dec 2023 – Sep 2024

Design Thinking, Scrum, and Lean

Universidad de Chile

2012 – 2017

Bachelor's Degree in Social Communication

Universidad Santa María

Approach

From problem
to product.

I start by understanding what a business needs and what people struggle with. From there, I define the solution, design the experience, and evaluate how to build it. Product thinking—not tools—guides my decisions.

Let's talk

Understand the business

I connect each problem to product goals, assessing what is worth building, for whom, and within which technical constraints.

Bridge design and engineering

I build systems from Figma to React, including tokens, components, and documentation. I validate states, accessibility, and responsive behavior in working interfaces.

Direct AI-assisted workflows

I guide Codex, Claude Code, Gemini, Antigravity, and ChatGPT to prototype, automate work, and review implementations. I define the problem, intent, and criteria used to evaluate the result.