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Résumé

Maximiliano Avendaño Rincón

Design Systems | Design Engineer | Product Designer | UX/UI Designer

I’m a Design Engineer specializing in Design Systems. I connect business, design, and development to define which problem to solve and how to turn the solution into a product. I build systems from the ground up: Figma, tokens, React, and Storybook documentation. I combine Product Design and UX/UI with business judgment and technical feasibility. I orchestrate AI tools and agents to prototype, automate, and develop, guided by my product decisions.

Santiago, Chilehello@maxavend.commaxavend.comlinkedin.com/in/maxavendbehance.net/maxavendgithub.com/maxavendfigma.com/@maxavend

Professional experience.

  1. Jan 2026 – PresentSantiago, Chile · Hybrid

    Claro Chile S.A.

    Design System Specialist

    I lead the Claro Chile Design System from the ground up: Figma variables and components, multi-brand token architecture, React implementation, and Storybook documentation.

    • I define primitive and semantic tokens for Claro and VTR in light and dark modes, with shared names across design and development.
    • I organize the system in Bitbucket and GitHub with versions, a changelog, and adoption and maintenance guidelines.
    • I document components, states, use cases, and accessibility in Storybook, with visual regression testing.
    • I orchestrate CLI agents and MCP (Model Context Protocol) servers to automate tasks and review interfaces with engineering.

    View project: Design System for Claro

  2. Jan 2023 – Dec 2025Santiago, Chile

    EPAM NEORIS

    UX/UI Designer → UI Specialist

    Client: Cencosud.

    I designed fintech, SaaS, and retail products for Cencosud. My work evolved from UX/UI design toward design systems and tools that connect Figma with implementation.

    1. UI Specialist @ Cencosud

      Jun 2025 – Dec 2025

      I connected Figma with the development environment so design could be reviewed alongside code.

      • I integrated Figma Code Connect with reusable React and Tailwind CSS components.
      • I configured MCP servers to give GitHub Copilot and Cursor design context.
      • I proposed modular architectures and workflows for evaluating design decisions from the IDE.

    2. UX/UI Designer @ Cencosud

      Jan 2023 – Jun 2025

      I designed interfaces and flows considering user needs, business goals, and implementation feasibility.

      • I built and maintained a design system with Atomic Design, tokens, accessibility, and multi-brand support.
      • I designed high-fidelity prototypes and validated them with users and the product team.
      • I worked with engineering in agile squads to review the implementation of flows, components, and states.

    View project: Design System for Cencosud

  3. Jan 2020 – Dec 2022Santiago, Chile

    CorreosChile

    CX Analyst

    I analyzed inquiries and complaints across digital channels to identify service problems and propose customer experience (CX) improvements.

    • I helped implement the social media help desk with Adereso Desk and Tikket.
    • I analyzed interactions by customer, channel, topic, and satisfaction, and prepared monthly reports with improvement proposals.
    • I managed cases and tracked response, resolution, and satisfaction indicators.
  4. May 2017 – Dec 2019Caracas, Venezuela · Remote

    Idea Colombia, S.A.S.

    Community Manager → Social Media Manager

    I managed content and campaigns for De’Longhi, AirOn, Ariston, and LG Studio, from planning posts to analyzing results.

    1. Social Media Manager

      Dec 2017 – Dec 2019

      I coordinated content calendars, brand identity, and digital campaigns.

      • I planned content and SEO/SEM and paid media campaigns, including Google Ads.
      • I analyzed results to adjust each brand’s strategy.

    2. Community Manager

      May 2017 – Dec 2017

      I created content and visual assets for each brand’s audience and positioning.

      • I organized content calendars and scheduled posts with SocialGest and Hootsuite.
  5. May 2016 – May 2017Caracas, Venezuela

    Efecto Cocuyo

    Multimedia Journalist

    I produced news content in writing and video to explain complex topics and adapt them to digital channels.

    • I produced and edited video pieces with Adobe Premiere and After Effects.
    • I wrote news stories, proposed a visual direction for social media, and created motion graphics templates.

Education and
certifications.

Nov 2023

Front-End Development Essentials

Universidad de Chile

Fundamentals of interface and software development.

Dec 2022 – May 2023

UI Design, UX Design, and UX Writing

Udemy

Three certifications in visual design, user experience, and content design.

Dec 2023 – Sep 2024

Design Thinking, Scrum, and Lean

Universidad de Chile

Design Thinking (Sep 2024), Scrum Essentials (Jan 2024), and Lean Management (Dec 2023).

2012 – 2017

Bachelor's Degree in Social Communication

Universidad Santa María

Training in research, writing, and communication.

Jul 2023

Data Science

Universidad de Chile

Complementary training in data analysis.

Areas of expertise.

Design Systems

I build systems from the ground up: token architecture, themes, Figma components, implementation, and documentation. I define rules that help teams use and maintain them.

Design Engineering

I connect design and development with React, TypeScript, and Tailwind CSS. I assess technical feasibility and review states, accessibility, and responsive behavior in working interfaces.

Product, Business, and AI Orchestration

I define which problem to solve and how it relates to business goals. I conceive the solution and direct AI tools and agents to prototype, automate, and develop around those decisions.

Skills.

Design Systems

Design Token architecture, Primitive and semantic design tokens, Multi-brand systems, Light and dark modes, Atomic Design, Component libraries, JSON tokens (DTCG), Documentation, versioning, and adoption.

Design Engineering / Frontend

React, TypeScript, Tailwind CSS, CSS Custom Properties, Storybook, Accessibility (WCAG), Responsive design, Visual regression testing, Git, Swift and SwiftUI (personal projects).

Product Design and UX/UI

Business judgment, Problem definition, Technical feasibility, Interaction design, User flows, High-fidelity prototyping, User validation, UX Writing.

Figma and Design-to-Code

Figma Variables, Auto Layout, Component Properties, Figma Code Connect, Figma plugins.

AI Orchestration

Codex, Claude Code, Gemini, Antigravity, ChatGPT, CLI agents, MCP (Model Context Protocol) servers.

Team Collaboration

Collaboration with product and engineering, Scrum, Lean Management, Design Thinking.

Communications and Customer Experience

Customer Experience (CX), Interaction analysis and reporting, SEO/SEM, Google Ads, Social media management, Adobe Premiere, Adobe After Effects, Motion graphics.