Maximiliano Avendaño Rincón

Professional experience.

1. Jan 2026 – PresentSantiago, Chile · Hybrid

   Claro Chile

   Design System Specialist

   Leading the creation of Claro Chile's design system from the ground up. I work on the design tokens, components, and documentation so that Figma and code share a single foundation.

   • Define primitive and semantic design tokens across multiple brands and light and dark modes, with naming kept consistent between design and development.
   • Organize the system in dedicated Bitbucket and GitHub repositories with versioning, a changelog, and adoption guidelines.
   • Document components in Storybook with use cases, edge cases, accessibility guidance, and visual regression testing.
   • Build workflows with CLI agents and MCP (Model Context Protocol) servers that connect Figma to code, automate tasks, and validate interfaces alongside engineering.
2. Jan 2023 – Dec 2025Santiago, Chile

   EPAM NEORIS

   UX/UI Designer → UI Specialist

   Worked with Cencosud as the client throughout this role.

   Designed fintech, SaaS, and retail products, with a growing focus on design systems and on the tooling that brings design and development closer together.

   1. UI Specialist @ Cencosud

      Jun 2025 – Dec 2025

      Bridged Figma interfaces, code components, and the development team's environment.

      • Integrated Figma Code Connect with reusable React and Tailwind CSS components.
      • Set up MCP servers to give GitHub Copilot and Cursor design context.
      • Proposed modular architectures and workflows for reviewing design decisions from the IDE.

   2. UX/UI Designer @ Cencosud

      Jan 2023 – Jun 2025

      Designed product interfaces and flows grounded in user needs and business goals.

      • Built and maintained an atomic design system (Atomic Design) with design tokens, accessibility, and multi-brand support.
      • Created high-fidelity prototypes and validated them with users and the product team.
      • Partnered with engineering in agile squads to ensure designs were implemented faithfully.
3. Jan 2020 – Dec 2022Santiago, Chile

   CorreosChile

   CX Analyst

   Worked on digital customer service and customer experience (CX) analysis, using inquiries and complaints to identify where the service needed to improve.

   • Helped implement the social media help desk with Adereso Desk and Tikket.
   • Analyzed interactions by customer, channel, topic, and satisfaction, and prepared monthly reports with improvement proposals.
   • Managed cases and tracked response time, resolution, and satisfaction metrics.
4. May 2017 – Dec 2019Caracas, Venezuela · Remote

   Idea Colombia

   Community Manager → Social Media Manager

   Managed content, digital presence, and campaigns for De’Longhi, AirOn, Ariston, and LG Studio.

   1. Social Media Manager

      Dec 2017 – Dec 2019

      Coordinated content calendars, brand identity, and digital campaigns.

      • Planned content and SEO/SEM and paid media campaigns, including Google Ads.
      • Analyzed results to refine each brand's strategy.

   2. Community Manager

      May 2017 – Dec 2017

      Created content and visual assets tailored to each brand's audience and positioning.

      • Scheduled posts with SocialGest and Hootsuite and prepared content grids.
5. May 2016 – May 2017Caracas, Venezuela

   Efecto Cocuyo

   Multimedia Journalist

   Produced editorial and audiovisual content to report the news and explain complex topics.

   • Produced and edited video pieces in Adobe Premiere and After Effects.
   • Wrote news stories, proposed a visual direction for social media, and created motion graphics templates.