# Maximiliano Avendaño Rincón Product Designer & Design Engineer · Design Systems · Santiago, Chile Email: hello@maxavend.com Portfolio: https://www.maxavend.com/ LinkedIn: https://www.linkedin.com/in/maxavend/ Behance: https://www.behance.net/maxavend GitHub: https://github.com/maxavend Figma: https://www.figma.com/@maxavend ## Summary I lead the Claro Chile Design System as Design System Specialist: design tokens, components, Storybook documentation, and agent and MCP server workflows that connect Figma to code. I design, prototype, and build interfaces with React, TypeScript, and Tailwind CSS, with accessibility built in. My background is in communications and customer experience, which I now bring to product and engineering work. ## Professional Experience ### Design System Specialist — Claro Chile Jan 2026 – Present · Santiago, Chile · Hybrid Leading the creation of Claro Chile's design system from the ground up. I work on the design tokens, components, and documentation so that Figma and code share a single foundation. - Define primitive and semantic design tokens across multiple brands and light and dark modes, with naming kept consistent between design and development. - Organize the system in dedicated Bitbucket and GitHub repositories with versioning, a changelog, and adoption guidelines. - Document components in Storybook with use cases, edge cases, accessibility guidance, and visual regression testing. - Build workflows with CLI agents and MCP (Model Context Protocol) servers that connect Figma to code, automate tasks, and validate interfaces alongside engineering. ### UX/UI Designer → UI Specialist — EPAM NEORIS Jan 2023 – Dec 2025 · Santiago, Chile Client: Cencosud Designed fintech, SaaS, and retail products, with a growing focus on design systems and on the tooling that brings design and development closer together. #### UI Specialist @ Cencosud Jun 2025 – Dec 2025 Bridged Figma interfaces, code components, and the development team's environment. - Integrated Figma Code Connect with reusable React and Tailwind CSS components. - Set up MCP servers to give GitHub Copilot and Cursor design context. - Proposed modular architectures and workflows for reviewing design decisions from the IDE. #### UX/UI Designer @ Cencosud Jan 2023 – Jun 2025 Designed product interfaces and flows grounded in user needs and business goals. - Built and maintained an atomic design system (Atomic Design) with design tokens, accessibility, and multi-brand support. - Created high-fidelity prototypes and validated them with users and the product team. - Partnered with engineering in agile squads to ensure designs were implemented faithfully. ### CX Analyst — CorreosChile Jan 2020 – Dec 2022 · Santiago, Chile Worked on digital customer service and customer experience (CX) analysis, using inquiries and complaints to identify where the service needed to improve. - Helped implement the social media help desk with Adereso Desk and Tikket. - Analyzed interactions by customer, channel, topic, and satisfaction, and prepared monthly reports with improvement proposals. - Managed cases and tracked response time, resolution, and satisfaction metrics. ### Community Manager → Social Media Manager — Idea Colombia May 2017 – Dec 2019 · Caracas, Venezuela · Remote Managed content, digital presence, and campaigns for De’Longhi, AirOn, Ariston, and LG Studio. #### Social Media Manager Dec 2017 – Dec 2019 Coordinated content calendars, brand identity, and digital campaigns. - Planned content and SEO/SEM and paid media campaigns, including Google Ads. - Analyzed results to refine each brand's strategy. #### Community Manager May 2017 – Dec 2017 Created content and visual assets tailored to each brand's audience and positioning. - Scheduled posts with SocialGest and Hootsuite and prepared content grids. ### Multimedia Journalist — Efecto Cocuyo May 2016 – May 2017 · Caracas, Venezuela Produced editorial and audiovisual content to report the news and explain complex topics. - Produced and edited video pieces in Adobe Premiere and After Effects. - Wrote news stories, proposed a visual direction for social media, and created motion graphics templates. ## Education and Certifications ### Front-End Development Essentials — Universidad de Chile Nov 2023 Fundamentals of interface and software development. ### UI Design, UX Design, and UX Writing — Udemy Dec 2022 – May 2023 Three certifications in visual design, user experience, and content design. ### Design Thinking, Scrum, and Lean — Universidad de Chile Dec 2023 – Sep 2024 Design Thinking (Sep 2024), Scrum Essentials (Jan 2024), and Lean Management (Dec 2023). ### Bachelor's Degree in Social Communication — Universidad Santa María 2012 – 2017 Training in research, writing, and communication. ### Data Science — Universidad de Chile Jul 2023 Complementary training in data analysis. ## Areas of Expertise ### Design Systems I work with design tokens, themes, and components, along with the rules and documentation that keep them maintainable in Figma and Storybook. ### Interface Design and Development I design, prototype, and validate interfaces, and build them with React, TypeScript, and Tailwind CSS, with accessibility in mind. ### Design-to-Code Tooling I build plugins and workflows with Figma Code Connect, CLI agents, and MCP servers to make the work between design and engineering more direct. ## Skills - Design Systems: Design Systems, Primitive and semantic design tokens, Multi-brand theming, Light and dark modes, Atomic Design, Component libraries, Documentation, Versioning and changelogs, Adoption guidelines. - Product Design: Product Design, UX/UI Design, High-fidelity prototyping, User validation, UX Writing, Responsive design, Accessibility. - Front-End Development: React, TypeScript, Tailwind CSS, CSS Custom Properties, Storybook, Visual regression testing, Git, GitHub, Bitbucket, Swift and SwiftUI (personal projects). - Figma and Automation: Figma, Figma Variables, Auto Layout, Component Properties, Figma Code Connect, Figma plugins, MCP (Model Context Protocol) servers. - AI Tools: Claude Code, Codex, ChatGPT, Antigravity, Gemini, OpenCode, GitHub Copilot, Cursor, CLI agents. - Methodologies: Agile squads, Scrum, Lean Management, Design Thinking. - Communications and Customer Experience: Customer Experience (CX), Interaction analysis and reporting, SEO/SEM, Google Ads, Social media management, Adobe Premiere, Adobe After Effects, Motion graphics. ## Projects - Bardo para Mac (macOS · On-device transcription): Your conversations, ready to read, listen to, and search. https://www.maxavend.com/proyectos/bardo-mac - Comando (macOS): Your Mac's terminal, as a conversation. https://www.maxavend.com/proyectos/comando - Bardo (Discord · Web · Mobile): Docs, meetings, and tasks, right inside Discord. https://www.maxavend.com/proyectos/bardo - Syntaxer (Figma plugin): The code syntax of your variables, ready for every platform. https://www.maxavend.com/proyectos/syntaxer - Tokens to Code (Figma plugin): From Figma variables to CSS and Tailwind. https://www.maxavend.com/proyectos/tokens-to-code - Properties Copycat (Figma plugin): Set up one instance. Reuse its properties. https://www.maxavend.com/proyectos/properties-copycat - Sort your variants (Figma plugin): Variants organized into rows, columns, and groups. https://www.maxavend.com/proyectos/sort-your-variants - Export Component Metadata (Figma plugin): Your component data, outside Figma. https://www.maxavend.com/proyectos/export-component-metadata